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Cutting it fine online: social media and reputation management on the web

1 August 2014 | | PMFA - Aesthetic Medicine
Social media is an amazing tool which, in its finest form, can be utilised to heighten your profile, increase brand awareness, promote your services, and fruitfully interact with colleagues, patients and the public. It is important, however, to remember that...

FACE 2023

30 June 2023 -1 July 2023
FACE 2023 30 June – 1 July 2023London, UK FACE, the UK’s longest-running aesthetic medicine event, returns to London on 30 June – 1 July 2023 to the beautiful InterContinental London - the O2, celebrating 20 years of science and...

Ultrasound-guided gluteal augmentation with hyaluronic acid (Variofill®)

3 October 2025 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - Imaging, PMFA - General Plastic Surgery
Buttock augmentation has gained increasing popularity, driven by the demand for improved body contour and projection. Traditional surgical methods, such as autologous fat grafting or implants, can provide substantial volume but are associated with significant risks, including fat embolism, infection,...

How I Do It - Earfold<sup>®</sup>: A new technique for the correction of prominent ears

1 April 2017 | | PMFA - Aesthetic Medicine, PMFA - Facial Plastic Surgery
To follow on from the last issue of PMFA News (now The PMFA Journal) in which we featured two different approaches to otoplasty (see HERE and HERE) Dalvi Humzuh, Sub-Editor for the section, approached Norbert Kang, Consultant Plastic and Reconstructive...

Aye, Aye. AI?

26 November 2024 | | AI, editorial commentary, artificial intelligence, technology, ChatGPT, OpenAI
This is the first in a series of blogs where I look at artificial intelligence (AI) beyond the horizon. To do so, I must present the evidence that takes us to the horizon and then, using both experience and imagination,...

Letter from Hong Kong (13 April 2020)

14 April 2020 |
Now is not the time to start spreading blame. There will be time for that later. At the same time, now, is the time to recognise the great courage required in true leadership.

OPINION – Cosmetic surgery: a difficult reality with a simple solution

13 September 2022 | | PMFA - General Plastic Surgery
On 1 September 2022, an Independent Review released its long-awaited Report into Cosmetic Surgery in Australia [1]. Its key recommendation reflected the sentiment of our new, peer-reviewed, paper in the American Journal of Cosmetic Surgery entitled ‘Cosmetic Surgery Regulation in...

BAMAN support Dawn Butler, the Honourable Member of Parliament for Brent East to introduce a 10 Minute Rule Bill in Parliament, to legally protect the title "nurse”

14 February 2025 | politics, nurse, aesthetic, trending, role
The British Association of Medical Aesthetic Nurses (BAMAN) support Dawn Butler, the Honourable Member of Parliament for Brent East, to introduce a 10 Minute Rule Bill in Parliament, to legally protect the title 'nurse': "Only an Act of Parliament can...

Letter from Hong Kong (1 June 2020)

1 June 2020 |
It will be essential for there to be a full and impartial review of the response of each and every country to the global pandemic. That is the nature of science, accountability and responsibility.

Do You Know Your Advertising Standards?

1 February 2014 | | PMFA - Aesthetic Medicine
Over the last couple of years we have seen many organisations, including the British Association of Aesthetic Plastic Surgeons (BAAPS) seek to ban or at least rein in some of the advertising practices which go on in this industry [1]....

Fractional laser treatment for medical skin diseases

5 June 2020 | | PMFA - CPD, PMFA - Aesthetic Medicine, PMFA - Dermatology
This article has been verified for CPD. Click the button below to answer a few short questions and download a form to be included in your CPD folder.

British Foundation for International Surgery and Training

1 February 2018 | | PMFA - Breast Surgery, PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery, PMFA - Hand & Wrist Surgery
Two of the UK’s most innovative Plastic Surgeons, Barbara Jemec and Wee Lam, give a fascinating account of the work of BFIRST overseas and, perhaps most importantly, explain how you can get involved. The British Foundation for International Surgery and...