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From clinician to creator: taking your brand to the next level through experience-based marketing

Woman with Plastic Surgery “addiction” on how it nearly destroyed her marriage (and her face) Huffington Post, 4 November 2015 Cosmetic Crisis Waiting to Happen BBC News, 23 April 2012 I was blinded by fillers: One woman’s horrifying story of...

A ventral solution to a perineal problem: a case report

The repair of postoperative perineal hernias is extremely challenging. Two male patients with problematic secondary perineal hernias following abdominoperineal resection of rectal adenocarcinoma have been successfully treated using the Ventralex™ composite, self-expanding ventral patch, normally used for umbilical and epigastric...

Training of Aesthetic Surgery: a statement from the UKAAPS President

The UK Association of Plastic Surgeons (UKAAPS) is delighted to support PMFA News and recognises the niche it holds in the education and dissemination of information about plastic surgery to surgeons, patients, regulators, facilitators, media and the general public. As...

How I Do It - Treating the ageing neck with Ellevate™ plus

The ageing and sagging neck cannot always be successfully corrected using standard facelift techniques, even those that include extensive SMAS lift [1]. Adjuncts to treatment can include liposuction, radiofrequency or similar skin tightening procedures, open or closed platysmaplasty, extensive SMAS...

How I Do It - Wound closure

Looking to upskill? Professor James Frame and a host of co-authors share their tips and tricks so you can benefit from their experience. I recently saw two wound closures exhibiting poor technique and contributing significant morbidity, including suture site inflammation,...

Can I quit the gym? Low level laser and body contouring

Is low level laser the answer for patients seeking a non-invasive method for body contouring? Balancing energy intake and energy expenditure is the healthiest and most sustainable means of weight loss and toning, but despite this, areas of local fat...

OPINION - From ethics to commerce: challenges faced by cosmetic practice for 2025 and beyond

Cosmetic medicine and surgery have seen remarkable and ongoing increases in popularity, reflecting advancements in medical technology and evolving societal norms based on, for example, social media, cultural expectations, and globalisation of beauty standards. Unlike with other medical specialties, these...

Mental health status and functional outcomes of rhinoplasty

The authors investigated the impact of mental health on patient satisfaction with rhinoplasty. They responded to the question whether preoperative mental health is associated with satisfaction with functional outcomes of rhinoplasty. They assessed baseline nasal function and postsurgical functional outcomes...

Letter from Hong Kong (8 May 2020)

The latest 'letter' from our man in Hong Kong, The PMFA Journal Co-editor Andrew Burd.

Vulvar rejuvenation

The author explores the concept of vulvar rejuvenation; an increasingly popular area of treatment within the non-surgical aesthetic sector, describing a number of clinical presentations and treatment modalities. Equally, the author acknowledges that surgical vaginal rejuvenation procedures are well established...

Tranexamic acid and platelet rich plasma in the treatment of melasma: efficacy and safety

Melasma is a common, acquired, progressive, often symmetrical macular hypermelanosis that is usually localised on the face and more frequently on the forehead, upper lip, central and malar area of the face. It is triggered by a variety of factors,...

How I Do It - Peri-orbital rejuvenation using HA fillers

The peri-orbital region is the first to show signs of ageing due to thin skin and changes in texture, colour and volume. This can make the eyes look tired or sunken which can have a negative impact on the global...