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How I Do It - Anti-ageing focus: Effectively treating vascular and pigmented lesions with no associated downtime

2 June 2021 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
More patients are demanding treatments that require little to no downtime and that have very little noticeable side-effects. It is understandable why patient seek this from a non-surgical aesthetic treatment; however, it can be particularly challenging when looking to treat...

How I Do It - Anti-ageing focus: Combination therapy for treating the ageing neck

2 June 2021 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
The neck, decolletage and hands used to be the forgotten areas but with advancements in technology and homecare we can now treat these areas with little downtime and efficacious results. Most patients who visit me for a neck consultation will...

Debate: cannulas vs. needles - Needles

1 December 2014 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
It is generally agreed that the choice of cannula or needle is site and material dependent, but the injector‘s comfort and skill in creating a desired aesthetic result is also important. The two most important considerations are the aesthetic outcome...

Building trust and the psychology of relationships

1 December 2022 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - General Plastic Surgery
Award-winning business coach and author, Alan S Adams, shares his key insights into how to build and maintain trust, boost effective working relationships, and enhance business growth. “People buy from people they know, like and trust” – Bob Burg In...

The beauty of Instagram reels

26 April 2023 | | PMFA - Aesthetic Medicine
Alan S Adams, award-winning business coach and author, and Director of The Clinic Coach, explores why aesthetic clinics need to be utilising Instagram Reels in 2023, and how this can lead to ultimate business success. With Instagram declared the most...

How I Do It - Breast augmentation: choosing the ideal implant size

1 June 2017 | | PMFA - Breast Surgery
Fernando Amato discusses the value of using 3D simulated imaging to help patients make the right decision about their implant size. Breast augmentation with implants is one of the most widespread plastic surgeries. However, clinicians still have some difficulties and...

How I Do It - Contouring the lower jaw (non-surgical)

1 October 2014 | | PMFA - Aesthetic Medicine
It is important to invest time in analysing the lower aspect of the face whilst in discussion with the patient to establish a mutual agreement as to the level of desired correction along with the choice of product. I find...

How I Do It - Single session of 1064nm picosecond laser for ephelides

3 October 2022 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
Ephelides is a common pigmentary problem which can appear on all skin types. Ephelides treatment usually involves 532 nm Nd:YAG laser and comes with a certain period of downtime and side-effects such as post- inflammatory hyperpigmentation. With the new StarWalker®...

Rediscovering the Lost Art of Endonasal Rhinoplasty

1 October 2013 | | PMFA - Rhinoplasty
The invention of modern rhinoplasty by Joseph transformed our understanding of nasal anatomy and surgery. His endonasal technique soon spread from Europe to the USA and dominated the surgical culture of the 20th century. The excessive removal nasal support structures...

The AMWC 2023 awards - WINNERS

1 April 2023 | PMFA - Aesthetic Medicine, PMFA - Dermatology
In partnership with the Aesthetic Multispecialty Society (AMS), the 2023 AMWC Awards honour physicians for their innovative protocols and techniques, in addition to treatment results in the field of aesthetic & anti-ageing medicine. The winners were announced this weekend at...

VIVACY Day

26 October 2023 | Research & Development
VIVACY UK hosted their first ever event on 5 October at the luxurious Bulgari Hotel in Knightsbridge, London. The event welcomed national and international speakers, showcased the latest...

The future of acne treatment is clear

30 April 2024 | Research & Development
As acne affects 742 million patients daily, an alarming 48% are unsatisfied with their current acne treatment [1,2]. But the landscape is changing with...