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In conversation with Loredana Cavalieri
We were delighted to catch up with Dr Loredana Cavalieri, Councillor for Società Italiana di Medicina Estetica (SIME), about her background and plans for this year’s SIME Congress. Can you tell us a little bit about what led you into...Could a technology from the past change skin disinfection for the future?
It wouldn’t be unreasonable to argue that the field of medicine has seen some of the most significant scientific advances of the past 100 years: the cracking of genetic coding, the advances in pharmacology, the development of biopharmaceuticals and the...Cutting it fine online: social media and reputation management on the web
Social media is an amazing tool which, in its finest form, can be utilised to heighten your profile, increase brand awareness, promote your services, and fruitfully interact with colleagues, patients and the public. It is important, however, to remember that...What’s new on the horizon for toxins coming to the market?
With the ever increasing demand for injectable treatments, it is important to keep abreast of new developments in the field. International expert Michael Gold reviews the new toxins due to be hitting the market in the next year. We are...Off-label cosmetic use of botulinum toxin in the lower face
Botulinum toxin A (BoNTA) is commonly used as an off-label cosmetic modality to improve the ageing lower face and neck, and may be used as a single line treatment or in combination with other procedures, such as dermal fillers [1]....
Video Atlas of Oculofacial Plastic and Reconstructive Surgery
This second edition textbook is an accompaniment for the extensive video atlas that is available online through Expert Consult (access included with the book). In it, there are over 70 high definition videos – a total of five hours of...
Aesthetic Clinic Marketing in the Digital Age, 2nd Edition
I opened the first page and realised this book was written for the American audience, where their rules for advertising are slightly different and their aesthetics industry is more tightly governed. However, upon further reading, the author cleverly states the...
Body dysmorphic disorder in a facial plastic and reconstructive surgery clinic
Body dysmorphic disorder (BDD) is under recognised and under detected among patients undergoing facial plastic and reconstructive surgery. Patients with BDD require psychiatric care not cosmetic surgery. In order to protect patients and surgeons, sound screening for BDD preoperatively should...
Mastering the art of lip rejuvenation
The author presents a sound overview of some of the most prevalent non-surgical techniques used for lip rejuvenation, capturing the challenges in treating a complex anatomical region, as well as the attention required to the surrounding areas; nasolabial region and...
