I opened the first page and realised this book was written for the American audience, where their rules for advertising are slightly different and their aesthetics industry is more tightly governed. However, upon further reading, the author cleverly states the similar rules / guidance for a UK audience.
The book covers the modern aesthetic patient, business building and branding, strategic primer for digital marketing, optimising marketing, which platforms to use, social media strategies revisited, the Metaverse, multimedia communication in action and how to future proof your business and more.
Having run an aesthetics business in the midlands previously and now running my own media campaign for my Yorkshire practice, I by no means know or understand every intricacy of marketing and media, but I have driven ‘traffic’ successfully into my practice and I’m building a successful business. I don’t for a second think I can continue this momentum without professional marketing help, but this book not only tells you what to do, it demonstrates how to do it (well).
This book enlightened me on so many topics. The timings for campaigns, how to run a successful campaign, website maintenance, the software to use, not only for websites, but for images, content and formatting. The book also includes a job plan for a social media marketing manager.
Whilst this isn’t the next best novel of 2024, this book was near impossible to put down once I picked it up. If we offered stars this would definitely get a five-star review! The book is concise, incredibly helpful and very much worth the purchase for new business owners, practice managers, those just starting out and those running marketing campaigns.
