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Aesthetic Clinic Marketing in the Digital Age

1 October 2018 | | PMFA - Aesthetic Medicine, PMFA - Breast Surgery, PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery
Wendy Lewis is considered to be the queen of social media within the international aesthetic medicine community and this book confirms her position. It provides a comprehensive overview of all the different online platforms. The content is clearly laid out...

Plastic surgery and safety issues: a patient perspective

12 October 2021 | | PMFA - General Plastic Surgery, PMFA - Facial Plastic Surgery
Patient safety in the unregulated world of cosmetic plastic surgery is now an extremely serious global issue. The media is always ready to sensationalise disasters but what can be done to prevent them? One key issue is the concept of...

Aura: Redefining Precision in Aesthetic Consultations through Digital Twin Technology

1 December 2025 | Research & Development
Aura sets a new benchmark in aesthetic medicine with its photorealistic 3D Imaging System, creating instant digital twin visualisations of the patient’s face and neck. Designed for both practitioners and patients, Aura revolutionises consultations by combining clarity, precision, and realism—empowering...

Perceptions and Deceptions a personal blog by the editor 4 May 2016

4 May 2016 |
So in the space of just a few days the Junior Doctors in the UK have engaged in the first all-out strike in the NHS since 1975. I was a medical student then and the issue was pay and conditions....

ASLMS 2025 Annual Conference

24 April 2025 -26 April 2025
The ASLMS Annual Conference is the premier international meeting in the field of medical laser and energy-based applications. Every year, attendees gather to learn, share, investigate, and create ideas that change the world of patient care. Over three days, workshops,...

How I Do It - Peri-orbital rejuvenation using HA fillers

1 April 2015 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
The peri-orbital region is the first to show signs of ageing due to thin skin and changes in texture, colour and volume. This can make the eyes look tired or sunken which can have a negative impact on the global...

Breast reduction in the older woman

1 December 2022 | | PMFA - Breast Surgery, PMFA - General Plastic Surgery
Breast reduction (bilateral breast reduction or BBR) is an operation to reduce the size of the breasts, helping to improve the shape of the breasts and lifting the nipples to an appropriately higher position. Some women have difficulty with their...

The perfect upper lid blepharoplasty

1 February 2022 | | PMFA - Aesthetic Medicine, PMFA - Oculoplastic, PMFA - Facial Plastic Surgery
The authors share their thoughts on how to achieve the best blepharoplasty results based on their 35 years of experience. Are you a surgeon wishing to offer the best upper lid surgery to your discerning patients? To help chart the...

A review of plasma medicine

1 February 2019 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - Oculoplastic
The author investigates the efficacy and tolerability of plasma treatments and asks what the future might hold in this field. Plasma medicine, a new and revolutionary technology to aesthetics, utilises the physical process of sublimation for therapeutic purposes. Non-surgical clinical...

How I Do It - Skin peeling

1 August 2015 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
For thousands of years chemical peels have been used for ameliorating the signs of photoageing, reducing scarring and skin lightening. The term ‘chemical peel’ is both loose and frightening to consumers. Some patients only think of the images they see...

HA dermal filler with lidocaine: initial clinical outcomes

1 August 2015 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
Hyaluronic acid (HA) is a natural occurring body polysaccharide essential for various body functions, present in connective tissues, skin, vitreous humour of eye, extracellular matrix, synovial fluid, etc [1]. It was first isolated in bovine vitreous by Mayer and Palmer...

In conversation with Annalisa Calisti

29 April 2025 | PMFA - Aesthetic Medicine
We were delighted to catch up with renowned vascular surgeon, Dr Annalisa Calisti, about her career highlights and involvement in SIME (the Italian Society of Aesthetic Medicine). Can you tell us a little bit about what led you into the...