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OPINION - From ethics to commerce: challenges faced by cosmetic practice for 2025 and beyond

14 February 2025 | | PMFA - Facial Plastic Surgery, PMFA - General, PMFA - Aesthetic Medicine, PMFA - Breast Surgery
Cosmetic medicine and surgery have seen remarkable and ongoing increases in popularity, reflecting advancements in medical technology and evolving societal norms based on, for example, social media, cultural expectations, and globalisation of beauty standards. Unlike with other medical specialties, these...

IMCAS World Congress 2025

30 January 2025 -1 February 2025
By Anna Maria Fenech Magrin, Aesthetic Doctor, Clinical Senior Lecturer in Aesthetic Medicine, Queen Mary University of London; Medical Director at DoctorAM Clinics, Malta.2025 was another successful year for IMCAS Paris, breaking the record for the largest medical aesthetics congress...

The incidence of non-surgical rejuvenation in facial aesthetic surgery

26 March 2024 | | PMFA - Aesthetic Medicine, PMFA - Facial Plastic Surgery
Non-surgical facial rejuvenation has increased exponentially in the last 20–30 years in a society which demands immediate results with minimal downtime. The overall UK market is estimated at £3.6 billion annually. The use of facial injectables increased by 7000% between...

Part three: Aye, Aye. AI?

26 March 2025 | | AI, clinical guidelines, good practice, oncology, melanoma, cosmetic, aesthetic surgery
I wonder whether we should use the term 'augmented intelligence' rather than 'artificial intelligence'. I say this because at this moment in our evolution, artificial intelligence (AI) always begins with human intelligence. In this blog, I want to examine how...

Do You Know Your Advertising Standards?

1 February 2014 | | PMFA - Aesthetic Medicine
Over the last couple of years we have seen many organisations, including the British Association of Aesthetic Plastic Surgeons (BAAPS) seek to ban or at least rein in some of the advertising practices which go on in this industry [1]....

How I Do It - FracRevive - holistic skin rejuvenation with a combination of full beam and fractional Q-switched Nd:YAG laser

2 August 2022 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
With increasing demand on efficient skin rejuvenation treatment associated with zero to minimum downtime, a two-step FracRevive laser rejuvenation with both full beam and factional Q-switched Nd:YAG laser has been designed by Fotona using the Starwalker system. Starwalker’s unique pulse...

How I Do It - Scar treatment with sequential combination of short full beam and photo-acoustic fractional 1064nm QS laser

1 December 2022 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
Wound healing takes place by two distinct mechanisms. The first involves cellular proliferation and migration resulting in regeneration. This occurs in the epidermis and leaves no scarring. The dermis is a collagen-rich connective tissue and when this is damaged the...

How I Do It - Using 3D imaging technology in aesthetic medicine

4 December 2025 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - Imaging, PMFA - Facial Plastic Surgery
In recent years, there has been a shift in how patients see themselves. The ‘selfie generation’ are constantly exposed to idealised images, which means that many patients are hyper-aware of subtle facial asymmetries and textural irregularities. They no longer look...

Practising surgery in a war zone: an interview with Dr Volodymyr Melnyk

8 December 2022 |
It is now nine months since the full-scale Russian invasion of Ukraine commenced in late February 2022, with Putin announcing a “special military operation” to “denazify and demilitarise” Ukraine. The rest of the world, however, saw it for what it...

Gross Negligence Manslaughter in Healthcare: The medico-legal dilemma (part 23a) – forensic snoring

21 April 2022 |
If a person is snoring that means they are breathing. If they are breathing and their skin is of a normal colour does that not suggest that they are oxygenating the tissues?

When a patient asks for your insurance details…

1 April 2015 | | PMFA - Aesthetic Medicine, PMFA - Breast Surgery, PMFA - Dentistry, PMFA - Dermatology, PMFA - Facial Plastic Surgery, PMFA - General, PMFA - Hand & Wrist Surgery, PMFA - Imaging, PMFA - Maxillofacial Surgery, PMFA - Oculoplastic, PMFA - Rhinoplasty
Coming from a patient, the question “Do you have insurance?” is almost certain to put a medical practitioner on edge. Not being a common query, many do not have a ready answer and instead have to grapple with some questions...

How to establish a successful practice in aesthetic medicine

1 February 2015 | | PMFA - Aesthetic Medicine
It is no secret that today’s aesthetic patients tend to seek non-invasive, non-surgical solutions as opposed to invasive treatments. According to the latest statistics published by the American Society of Aesthetic Plastic Surgery (www.surgery.org), there were over 11 million surgical...