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Aesthetic Clinic Marketing in the Digital Age
Wendy Lewis is considered to be the queen of social media within the international aesthetic medicine community and this book confirms her position. It provides a comprehensive overview of all the different online platforms. The content is clearly laid out...
Mastering the art of lip rejuvenation
The author presents a sound overview of some of the most prevalent non-surgical techniques used for lip rejuvenation, capturing the challenges in treating a complex anatomical region, as well as the attention required to the surrounding areas; nasolabial region and...The patient journey in DIEP flap breast reconstruction
In the UK approximately 40,000 women are diagnosed with breast cancer every year. About 40% of these need, or choose, to undergo mastectomy, where all of the breast tissue is removed. Currently around a third of these patients choose to...UK allergy crisis: deploy the ‘LIMED’ mnemonic
In response to the revelation that allergies now cost the NHS approximately £900 million pounds per year, Professor Frame and colleagues in Chelmsford explain why the mnemonic ‘LIED’ needs to be updated.In conversation with Annalisa Calisti
We were delighted to catch up with renowned vascular surgeon, Dr Annalisa Calisti, about her career highlights and involvement in SIME (the Italian Society of Aesthetic Medicine). Can you tell us a little bit about what led you into the...
Advanced botulinum toxin injection techniques for lower facial correction
The author discusses practical guidance for treating the lower face with botulinum toxin. Whilst Abobotulinumtoxin A and Onabotulinumtoxin A are discussed in relation to treating the lower face, Incobotulinum toxin A is not acknowledged, despite the available literature on the...
Subcutaneous botox
The authors of this paper performed a double blind, randomised, prospective trial on 19 patients receiving intramuscular botulinum toxin injections on one side of the forehead and subcutaneous injections on the other. Objective assessment of brow elevation and subjective self-evaluation...
