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How I Do It - Using 3D imaging technology in aesthetic medicine

4 December 2025 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - Imaging, PMFA - Facial Plastic Surgery
In recent years, there has been a shift in how patients see themselves. The ‘selfie generation’ are constantly exposed to idealised images, which means that many patients are hyper-aware of subtle facial asymmetries and textural irregularities. They no longer look...

From clinician to creator: taking your brand to the next level through experience-based marketing

1 August 2016 | | PMFA - Aesthetic Medicine
Woman with Plastic Surgery “addiction” on how it nearly destroyed her marriage (and her face) Huffington Post, 4 November 2015 Cosmetic Crisis Waiting to Happen BBC News, 23 April 2012 I was blinded by fillers: One woman’s horrifying story of...

The day to day running of an aesthetics clinic

1 December 2016 | | PMFA - Aesthetic Medicine
With the booming aesthetics industry expected to continue growing at the rate of 10% per year, the move into setting up and running your own aesthetics clinic may seem increasingly tempting. PMFA News’ very own Victoria Smith takes you through...

How I Do It - Two-Point Eye Lift™: HA dermal fillers for infraorbital rejuvenation

1 April 2016 | | PMFA - Aesthetic Medicine, PMFA - Oculoplastic
The key to maintaining a youthful appearance is often found in restoring a well-defined periorbital area, characterised by healthy tissue volume (fullness) in the infraorbital region and a clear eyelid crease devoid of excess skin. The use of hyaluronic acid...

How to establish a successful practice in aesthetic medicine

1 February 2015 | | PMFA - Aesthetic Medicine
It is no secret that today’s aesthetic patients tend to seek non-invasive, non-surgical solutions as opposed to invasive treatments. According to the latest statistics published by the American Society of Aesthetic Plastic Surgery (www.surgery.org), there were over 11 million surgical...

How I Do It - Optimising lymphatic recovery following abdominoplasty: The role of advanced postoperative MLD

10 February 2026 | | PMFA - General Plastic Surgery
As abdominoplasty procedures increasingly combine rectus plication and liposuction, patient recovery relies on more than wound care alone. For surgeons and recovery specialists alike, understanding how lymphatic function supports optimal healing is essential. Integrating advanced manual lymphatic drainage (MLD) within...

Building sustainable global partnerships – the BFIRST perspective on future-proofing global plastic surgery

3 June 2024 | | PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery, PMFA - Hand & Wrist Surgery, PMFA - Maxillofacial Surgery
The British Foundation for International Surgery and Training (BFIRST) marks their 10-year anniversary this year as an organisation. As the international outreach arm of the British Association of Plastic, Reconstructive & Aesthetic Surgeons (BAPRAS), BFIRST focuses on supporting surgeons in...

Enhancing safety in upper face injections: Anatomical considerations for precision and efficacy

6 August 2024 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
The upper face, including forehead and temples, is often overlooked in non-surgical cosmetic procedures with dermal fillers. While horizontal forehead or glabella lines may be a common complaint amongst patients, seldom do they attend with concerns of loss of volume...

Preferred upper / lower lip ratio and perception of naturally looking lips, a study across generations and genders

2 February 2024 | | PMFA - Aesthetic Medicine
Introduction ‘Beauty is in the eye of the beholder’. Although it sounds true, most often some beauty patterns or preferences can be innate or intuitive [1]. When it comes to the ideal lips, how much of their features can be...

Napoleon, Ghandi or Jobs: Who would lead today’s healthcare best?

6 August 2025 | | PMFA - General Plastic Surgery
Some leaders build empires. Others build people. And some tear the whole thing down to rebuild it better. The archetypes of power Leadership in healthcare is evolving. Traditional command-and-control structures are evolving into team-based, emotionally intelligent and adaptive approaches. Yet...

The role of topical peptides in skincare

2 June 2025 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
The sustained global interest in regenerative medicine is evident and increasingly aligned to the emerging field of regenerative aesthetics [1]. Arguably, regenerative medicine is an established and evolving specialism of medicine, and the rise of associated medical aesthetic treatments and...

A guide to hair transplantation

1 June 2017 | | PMFA - Aesthetic Medicine, PMFA - General Plastic Surgery
A leading hair transplant surgeon provides an overview of the most effective surgical treatments for hair restoration – and how the industry will develop over the next decade. Modern hair transplant techniques were first developed in Japan in the 1930s...