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Transcutaneous scarless buttock lift via the Serdev Suture<sup>®</sup> Technique

1 February 2015 | | PMFA - General Plastic Surgery
The Serdev Suture® buttock lift presents a scarless surgical procedure for the treatment of the flaccid, flat and ‘unhappy buttock’ form by a closed approach without any requirement for incision and excision scars. The outcome is a visual change in...

Letter from Hong Kong (1 April 2020)

1 April 2020 |
By Professor Andrew Burd 1 April 2020. It is past midday so this is real. Just under three weeks ago, 9 March, I was invited to write a guest editorial for the Indian Journal of Plastic Surgery. I described the...

Emerging from 2020 – positive stories from the world of aesthetics

4 February 2021 | | PMFA - Aesthetic Medicine
2020 was the year of shifting our mindset, pivoting our business and our priorities, whilst quickly adapting and responding to change, uncertainty and negativity. For some, this past year brought extraordinary hardship and suffering and for others, unexpected, but welcome...

Gross Negligence Manslaughter in Healthcare: The medico-legal dilemma (part 21) - Clinical practice guidelines and indictments

31 March 2022 |
Because of liability issues there is a reluctance to make clinical practice guidelines (CPG) statutory requirements; that is to say, guidelines are ‘suggestions’, not ‘instructions’. And why is this important to this case?

Gross Negligence Manslaughter in Healthcare: The medico-legal dilemma (part 22) – The prone position

5 April 2022 |
How much does the position of a patient add to the risk of a surgical procedure? This is an extremely important question, and the answer is far from simple.

3D photography in facial rejuvenation

1 August 2017 | | PMFA - Aesthetic Medicine, PMFA - Facial Plastic Surgery
The term ageing is widely used to denote a series of changes that are clinically observed over time. Throughout the ageing process, the cell renewal capacity becomes slower. The fibroblast, which is the main cell of the dermis, undergoes a...

A Reaction to the ‘Keogh Report’

1 October 2013 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery
In April 2013, the British Government’s report on regulation and safety issues in the cosmetic surgery sector was produced, authored by NHS Medical Director Prof Sir Bruce Keogh. The Royal College of Surgeons of Edinburgh and the British Association of...

How I Do It - Contouring the lower jaw (surgical)

1 October 2014 | | PMFA - Facial Plastic Surgery
It is essential to clearly understand the patient’s needs so I usually see patients three to four times prior to operating if major changes to appearance are planned. You must also be able to manage expectations and postoperative outcomes; for...

First Scottish patients to benefit from new national Digital Dermatology pathway

20 November 2024 | dermatology, scotland, UK, NHS, skincare, patient experience, technology
Patients in Dumfries and Galloway and Greater Glasgow and Clyde will be the first to benefit from a new technology to allow faster diagnosis and assessment of skin conditions. Using a secure mobile phone app, the new national Digital Dermatology...

How I Do It - Using the AURA 3D imaging system to bring a new shared visual language to the consultation process

4 December 2024 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - Facial Plastic Surgery
Technology now allows us to go to a higher level of detail in evaluating the characteristics of patients. Up to now, the acquisition of patient images has been carried out with 2D cameras. Unlike 2D photographs, 3D imaging devices provide...

Mindfulness tools in practice and why we need them

29 June 2022 | | PMFA - Aesthetic Medicine
We hear a lot about how to manage our medical aesthetics businesses / private medical practices. Everyday there are at least five emails from social media marketing companies telling us how they can get us on the first page of...

In conversation with Prof Ashraf Badawi

1 August 2022 | PMFA - Dermatology
We were delighted to speak with Professor Ashraf Badawi about his distinguished career in dermatology. You are internationally recognised in the field of dermatology – can you tell us a little bit about your background? I come from a scientific...