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AI facial filters have the ability to change who we find attractive

We can use them to alter lighting, smooth out our complexion and even change our hair colour, but now researchers have found that AI facial filters, when used in real time, could even have the power to influence who we...

Development of a new professional association for dental practitioners working in aesthetics

The PMFA is delighted to be working with Paul Burgess from PBA Business Consultants who are heading up a major new project to establish a professional association for dentists in the UK and internationally – ‘Association for Dental Aesthetic Practitioners’...

The need for resilience as an aesthetic practitioner

Resilience has been generally described as “the process of negotiating, managing and adapting to significant sources of stress or trauma” [1]. However, it may also be described as a personality trait, indicating that the individual has the human ability to...

Editor’s reaction to acid attacks in London

As I travelled to work to day I heard on the radio that there had been five separate “acid attacks” in London last night. It appears that these were all perpetrated by the same assailants and the motivation for the...

Aesthethic Medicine – International Dialogue on the Relationship Between Medicine, Beauty, and Ethics

This landmark publication presents a compelling, multifaceted dialogue on the evolving ethical landscape of aesthetic medicine. Curated by an esteemed panel of international experts, it provides a much-needed exploration of how aesthetic practice must adapt in response to technological advancements,...

Botulinum toxin (BoNT) for depression: A review of the mechanism of action and its potential place as an adjuvant treatment

BoNT is becoming a recognised efficient treatment for depression, endorsed by several disciplines including psychiatry. Clare Amrani examines the potential mechanism of action and explores the appropriate place of BoNT in the therapeutic armamentarium for depression. How did BoNT become...

OPINION - From ethics to commerce: challenges faced by cosmetic practice for 2025 and beyond

Cosmetic medicine and surgery have seen remarkable and ongoing increases in popularity, reflecting advancements in medical technology and evolving societal norms based on, for example, social media, cultural expectations, and globalisation of beauty standards. Unlike with other medical specialties, these...

How I Do It - Surgical approach to facial palsy – lengthening the temporalis myoplasty

In cases of long-established facial palsy, one of the main problems faced by patients is the inability to smile. In this situation, consideration should be given to facial reanimation (smile) surgery. In most cases of chronic facial palsy new muscles...

Vascular complications Part 1: Prevention

- VIDEO CONTENT AT BOTTOM OF ARTICLE - Vascular complications from the use of soft tissue fillers can be devastating. In the first of a two-part series (click here for Part 2), the authors discuss how to avoid these adverse...

Cutting it fine online: social media and reputation management on the web

Social media is an amazing tool which, in its finest form, can be utilised to heighten your profile, increase brand awareness, promote your services, and fruitfully interact with colleagues, patients and the public. It is important, however, to remember that...

Melanoma skin cancer: how can we improve early detection in the UK?

With melanoma rates increasing globally, should there be screening of high-risk groups? Stephen Hayes takes a look at how Australia has reduced its melanoma mortality and asks whether a similar model should be adopted elsewhere. In Britain, some 16,000 new...

In conversation with Emanuele Bartoletti (2024)

We were delighted to catch up with Dr Emanuele Bartoletti, President of Società Italiana di Medicina Estetica (SIME), about the latest news from the society. You have been involved with SIME for many years now; what have been the highlights...