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Cutting it fine online: social media and reputation management on the web

1 August 2014 | | PMFA - Aesthetic Medicine
Social media is an amazing tool which, in its finest form, can be utilised to heighten your profile, increase brand awareness, promote your services, and fruitfully interact with colleagues, patients and the public. It is important, however, to remember that...

Medico-legal Forum (Botulinum/Laser)

1 April 2017 | PMFA - Aesthetic Medicine, PMFA - Dermatology
The PMFA Journal and Hamilton Fraser Cosmetic Insurance have teamed up to provide a series of articles that will give examples of claims that occur from different procedures. In our February/March issue we featured a case that involved complications following...

In conversation with Emanuele Bartoletti (2024)

8 February 2024 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
We were delighted to catch up with Dr Emanuele Bartoletti, President of Società Italiana di Medicina Estetica (SIME), about the latest news from the society. You have been involved with SIME for many years now; what have been the highlights...

AIME Congress 2025

19 June 2025 -20 June 2025
By Andrew Burd, The PMFA Journal Editor and retired plastic surgeon. The Aesthetic Innovation and Medicine Excellence (AIME) conference for 2025 was held over two glorious days in June at the Palais des Congres in Paris; a beautiful city often...

Hey look! Smaller arms and no scars...

12 February 2015 | | PMFA - General Plastic Surgery
The author of this chapter presents his experience of arm reduction leaving a scar in the axilla only; minimal incision brachioplasty (MIB). The technique is a modification of the Pollack technique to treat axillary hydradenitis. It is suitable for patients...

Suspension thread lift combination treatments

5 February 2020 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - Facial Plastic Surgery
A true facelift can only be achieved through surgical means, at least for now, and given advances in techniques and anaesthesia, this has become far safer. Not everyone, however, requires a facelift. Non-surgical modalities such as thread lifts with or...

In conversation with Maniram Ragbir

22 November 2023 | PMFA - General Plastic Surgery
We were delighted to catch up with Maniram Ragbir about his career highlights and his current role as BAPRAS President. Can you tell us a little bit about what led you into the field of plastic surgery and what have...

Editor's comment on: RCSEd warning over NHS workforce survey results

1 September 2023 | | RCSEd, NHS, Comment, Management
The PMFA Journal co-editor, Andrew Burd, responds to the RCSEd warning issued in light of an NHS workforce survey results, which suggest that three-quarters of surgeons have considered an overseas move.

Want to do exciting entrepreneurial research? – ask the space scientists

1 February 2015 | | PMFA - Aesthetic Medicine
Advances in medical technology have improved the quality of life for people around the globe and contributed towards a general increase in life expectancy. Much of this can be attributed to a synthesis between the experience of medical professionals and...

Gross Negligence Manslaughter in Healthcare: The medico-legal dilemma (part 4)

21 July 2021 |
I want to return to the case of Dr Mak, who was, from the available evidence, caught up in a miscarriage of justice that arose because of a lack of effective interprofessional communication in the legal process.

Skin antisepsis and the prevention of infection: where tradition, science and guidelines collide

5 September 2023 | | PMFA - General Plastic Surgery
“…the quality of the studies was not good enough for the committee to make a strong recommendation for the choice of antiseptic preparation.” NICE Guidelines NG125 Skin preparation before an invasive procedure is a part of all surgical procedures and...

Stratifying preoperative risk in revision augmentation: the six Cs

1 February 2016 | | PMFA - Breast Surgery
Breast augmentation is the most frequently performed cosmetic surgical procedure in the UK [1], and with an increasing number of providers, plastic surgeons are managing revisions without information pertaining to the original procedure. Anticipating the features of successive generations of...