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Aesthetic Clinic Marketing in the Digital Age

1 October 2018 | | PMFA - Aesthetic Medicine, PMFA - Breast Surgery, PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery
Wendy Lewis is considered to be the queen of social media within the international aesthetic medicine community and this book confirms her position. It provides a comprehensive overview of all the different online platforms. The content is clearly laid out...
Pediatric Plastic and Reconstructive Surgery book cover image.

Pediatric Plastic and Reconstructive Surgery

17 December 2020 | | PMFA - General Plastic Surgery, PMFA - Facial Plastic Surgery
Pediatric Plastic and Reconstructive Surgery is an extensive, in-depth textbook dedicated to surgical problems in children that require the attention of a plastic surgeon. Most of the authors are consultant plastic surgeons practising in the United States and the United...

In conversation with Nora Nugent

11 December 2024 | PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery, PMFA - Hand & Wrist Surgery
We were honoured to chat to Nora Nugent, leading Plastic Surgeon and current President of the British Association of Aesthetic Plastic Surgeons (BAAPS). Nora Nugent. Can you tell us a little bit about what led you into the field of...

Opinion: Non-health groups and facial cosmetic injections: When prophecy fails

1 April 2017 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
It was in the late 1950s that the Psychologist Leon Festinger first developed his theory to explain how members of a cult were persuaded by their leader, Dorothy Martin that the earth was going to be destroyed by a flood...

Gross Negligence Manslaughter in Healthcare: The medico-legal dilemma (part 12) – Risk

26 January 2022 |
Risks are ubiquitous in medicine. It is very important to realise that a risk can be both a threat and a friend. Risks relate to probabilities. The probability or possibility that the outcome may not be as desired. The Law does have a perverse view on this. The Law likes, demands, seeks cause and consequence. An honest doctor can rarely satisfy the Law. And that is why it was such a bad thing to see this poor Judge being led by the nose by two unscrupulous Medical “Experts”!

How I Do It - Reduction ­thyroplasty

1 August 2014 | | PMFA - General Plastic Surgery
Introduction Male to female transgender patients often undergo reduction thyroplasty – a procedure to reduce the external appearance of the thyroid cartilage of the larynx, and feminisation of the voice. Reduction thyroplasty, often erroneously called ‘tracheal shave’, is one of...

Gross Negligence Manslaughter in Healthcare: The medico-legal dilemma (part 20) - Culpability: The judge opines

24 March 2022 |
The issue at stake is one of culpability. Who is to blame when things go wrong? That involves both an awareness of what has actually happened and those responsible for the various elements that have shown to be at fault.

New approaches to soft tissue reconstruction involving adipose tissue engineering

1 August 2015 | | PMFA - Facial Plastic Surgery
Introduction The spectrum of patients affected by subcutaneous tissue loss is both wide and varied, including those who have undergone tumour removal, trauma patients, such as those injured in road traffic accidents, and individuals who have suffered from deep burns...

How I Do It - Approaches to lip augmentation: more than just increasing size

1 October 2018 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
Having full lips is commonly associated with beauty and youthfulness. This is the reason why lip enhancement is one of the most frequently requested procedures. The complete perioral frame should be taken in to consideration to achieve a more natural...

Combination treatment with PN-HPT® and croma revitalis®

2 June 2025 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
The rise in interest and demand from patient and medical practitioners in skin quality and associated regenerative treatment modalities continues [1]. Polynucleotides, specifically High-Purification Technology (PN-HPT®), are among some of the most popular regenerative medical treatment approaches [2]. The mode...

Debate: cannulas vs. needles - Needles

1 December 2014 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
It is generally agreed that the choice of cannula or needle is site and material dependent, but the injector‘s comfort and skill in creating a desired aesthetic result is also important. The two most important considerations are the aesthetic outcome...

Restoring youth to the upper midface by blending the lid-cheek junction

3 February 2023 | | PMFA - CPD, PMFA - Aesthetic Medicine, PMFA - Dermatology
This article has been verified for CPD. Click the button below to answer a few short questions and download a form to be included in your CPD folder. Rejuvenation of the eyes has a very high impact on the overall...