You searched for "marketing"
Online connections in a post-COVID world
Looking back at the pandemic, it has brought us unexpected friendships. The lack of direct interpersonal communication, meetings, parties and hugs increased the role of digital sources of contact which used to play a less important role in our lives....How I Do It - Er:YAG treatment for eyebrow tail elevation and upper eyelid rejuvenation
Following patient demand for eyebrow tail elevation inspired by the ‘Foxy eye’ trend, we have developed this protocol using the Fotona VectorLift technique with hyperstacking of Smooth Mode pulses, to produce a non-invasive enhancement of periocular aesthetics for patients who...
Botulinum Toxins in Clinical Aesthetic Practice, Second Edition
This is the second edition of Benedetto’s book, which claims to have revised and updated its material, as well as to have improved and evolved the techniques in the style of an instruction manual, while introducing newer and innovative ways...
Managing photodamage
The authors explore components of skin ageing, discussing extrinsic as well as intrinsic factors, with the focus upon the process of photoageing. The anatomy of the epidermis is discussed, supported by diagrams, in relation to extrinsic factors inducing photodamage, in...How I Do It - Treating the ageing neck with Ellevate™ plus
The ageing and sagging neck cannot always be successfully corrected using standard facelift techniques, even those that include extensive SMAS lift [1]. Adjuncts to treatment can include liposuction, radiofrequency or similar skin tightening procedures, open or closed platysmaplasty, extensive SMAS...How I Do It - Treatment of pigmentation and melasma
Uneven tone and pigmentation disorders are frequent problems that motivate patients to seek help. The gold standard for treating the majority of these hyperpigmentation changes is the use of a picosecond laser, as the effect is predominantly photomechanical and photochemical,...Early treatment of scars with laser therapy
Wound healing is a complex process, made up of three phases that overlap with each other: inflammation, proliferation and remodelling [1]. The last phase is the remodelling of the extracellular matrix resulting in a mature scar; it lasts from three...Natural lifting effect and skin rejuvenation with biphasic medical peeling combined with microneedling
Skin ageing affects the supporting structures of the skin along with the epidermal tissue. Collagen development slows down, and the ability to bind water decreases, the skin becomes thinner and more sensitive. Microcirculation, oxygen supply, fat content and hydration are...In conversation with Klaus Fritz
We spoke with Dr Klaus Fritz, a board member with 5CC, about his career in dermatology and 5CC’s upcoming congress in Barcelona. Can you tell us a little bit about what led you into the field of dermatology, and what...Debate - Voluntary registers for medical cosmetic practitioners: friend or foe?
In June this year BACN and PIAPA issued a joint statement criticising voluntary registration bodies such as Save Face. Regulation is a hot topic that many in the industry feel passionately about, and the statement sparked a debate about whether...Hymenoplasty and virginity – an issue of socio-cultural morality and medical ethics
This article reflects the increasing complexity of the modern world, where the rich diversity of culture, morals, the law and religion, can have profound effects on medical practice. Sometimes there is considerable debate which is not in fact appropriate. This...
