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The beauty of Instagram reels

26 April 2023 | | PMFA - Aesthetic Medicine
Alan S Adams, award-winning business coach and author, and Director of The Clinic Coach, explores why aesthetic clinics need to be utilising Instagram Reels in 2023, and how this can lead to ultimate business success. With Instagram declared the most...

HOW I DO IT - Er:YAG laser ablation for enhanced lesion removal

10 February 2026 | | PMFA - Aesthetic Medicine
Ablative lasers, such as CO2 and Er:YAG, may be regarded as superior to traditional surgical techniques – elliptical excision, curettage, cautery and cryotherapy – because they provide greater precision and uniformity in lesion removal. This enhanced accuracy translates into improved...

How I Do It - Breast augmentation: choosing the ideal implant size

1 June 2017 | | PMFA - Breast Surgery
Fernando Amato discusses the value of using 3D simulated imaging to help patients make the right decision about their implant size. Breast augmentation with implants is one of the most widespread plastic surgeries. However, clinicians still have some difficulties and...

How I Do It - Contouring the lower jaw (non-surgical)

1 October 2014 | | PMFA - Aesthetic Medicine
It is important to invest time in analysing the lower aspect of the face whilst in discussion with the patient to establish a mutual agreement as to the level of desired correction along with the choice of product. I find...

Rediscovering the Lost Art of Endonasal Rhinoplasty

1 October 2013 | | PMFA - Rhinoplasty
The invention of modern rhinoplasty by Joseph transformed our understanding of nasal anatomy and surgery. His endonasal technique soon spread from Europe to the USA and dominated the surgical culture of the 20th century. The excessive removal nasal support structures...

The AMWC 2023 awards - WINNERS

1 April 2023 | PMFA - Aesthetic Medicine, PMFA - Dermatology
In partnership with the Aesthetic Multispecialty Society (AMS), the 2023 AMWC Awards honour physicians for their innovative protocols and techniques, in addition to treatment results in the field of aesthetic & anti-ageing medicine. The winners were announced this weekend at...

VIVACY Day

26 October 2023 | Research & Development
VIVACY UK hosted their first ever event on 5 October at the luxurious Bulgari Hotel in Knightsbridge, London. The event welcomed national and international speakers, showcased the latest...

The future of acne treatment is clear

30 April 2024 | Research & Development
As acne affects 742 million patients daily, an alarming 48% are unsatisfied with their current acne treatment [1,2]. But the landscape is changing with...

AestheticSource Launches DermProtect Barrier Defense™

30 April 2025 | Research & Development
AestheticSource has introduced DermProtect Barrier Defense™, a new intensive moisturising cream from Revision Skincare®, designed to provide deep, long-lasting hydration while restoring and protecting the skin’s natural barrier. Ideal for dry to very dry, sensitive, and mature skin, this advanced...

Correction of skin hyperpigmentation by chemical exfoliation

14 June 2024 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
The patient, a 46-year-old female, arrived at the clinic reporting a hyperpigmentation issue and actinic ageing of the skin of the entire body, but with greater discomfort in the skin on her back. The patient asked for a consultation and...

How I Do It - Single session of 1064nm picosecond laser for ephelides

3 October 2022 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
Ephelides is a common pigmentary problem which can appear on all skin types. Ephelides treatment usually involves 532 nm Nd:YAG laser and comes with a certain period of downtime and side-effects such as post- inflammatory hyperpigmentation. With the new StarWalker®...

Perceptions and deceptions: a personal blog by the editor 9 December 2016

9 December 2016 |
A Death in Hong Kong: an evolving essay and insight into medicine and the law in contemporary Hong Kong (part three). In the ensuing few months I came up with this idea of an Institute of Aesthetic Medicine. Chris Howse?...