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Cosmetic surgery trends 2024: Facial rejuvenation surges while men’s procedures decline

12 May 2025 | BAAPS, news, plastic surgery, Cosmetic surgery, statistics, audit, trends, procedures
The British Association of Aesthetic Plastic Surgeons (BAAPS) has released its annual audit for 2024-2025, revealing a 5% overall rise in cosmetic surgical procedures, with a total of 27,462 procedures performed in 2024. This surge was largely driven by increases...

Minimally Invasive and Office-Based Procedures in Facial Plastic Surgery

1 June 2014 | | PMFA - Facial Plastic Surgery
The authors of Minimally Invasive and Office-Based Procedures in Facial Plastic Surgery share their expertise of the fast-evolving field of minimally invasive procedures in aesthetic facial rejuvenation in this informative textbook. The content of Minimally Invasive and Office-Based Procedures in...

How I Do It - Vaginal rejuvenation - Er:YAG laser therapy

1 October 2019 | | PMFA - Aesthetic Medicine
I began doing research in 2010 on vaginal laser tissue induction to achieve vaginal tightening and sexual enhancement. I started noticing an improvement of continence in patients who were leaking. I was very excited about the results and more than...

How I Do It - Lip augmentation: new rejuvenation with Er:YAG and Nd:YAG laser

5 August 2020 | | PMFA - Aesthetic Medicine
Lip augmentation has become progressively popular in recent years, reflecting cultural trends in youth and beauty. Research suggests that the ‘ideal lip’ should have the following characteristics: fullness and volume, correct balance between the upper and lower lips, and a...

Facial contouring with fillers

1 October 2014 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
With the advent of hyaluronic acid fillers, safe and effective non-surgical facial rejuvenation has been advanced. Hyaluronic acid fillers are becoming increasingly popular amongst patient who seek facial enhancement. In 2013, there were over 1.8 million treatments using hyaluronic acid...

The AMWC 2023 awards - WINNERS

1 April 2023 | PMFA - Aesthetic Medicine, PMFA - Dermatology
In partnership with the Aesthetic Multispecialty Society (AMS), the 2023 AMWC Awards honour physicians for their innovative protocols and techniques, in addition to treatment results in the field of aesthetic & anti-ageing medicine. The winners were announced this weekend at...

PhilArt is now PolyPhil™: NEW NAME, SAME TRUSTED QUALITY

12 March 2025 | Research & Development
CROMA-PHARMA®, a global leader in minimally-invasive aesthetic medicine, is excited to announce that its range of injectable polynucleotides “PhilArt” is rebranding to better reflect the products’ exceptional attributes and to position them for global market expansion. PolyPhil™ succeeds the well-established...

The dangers of unlicensed cosmetic practitioners

2 March 2022 | | PMFA - Aesthetic Medicine
The closing of aesthetic clinics and beauty salons during the COVID-19 lockdown brought an influx in unlicensed practitioners and DIY cosmetic filler kits. This has resulted in thousands now suffering the consequences of their practitioner’s lack of experience. Watermans Solicitors...

The Bottom Line: buttock augmentation

1 February 2014 | | PMFA - Aesthetic Medicine, PMFA - General Plastic Surgery
The first use of silicone implants for buttock augmentation was by Bartels et al. in 1969 [1]. We must acknowledge the innovative and imaginative brilliance of the Brazilians and the descriptive detail of other surgeons, but especially Mendietta for the...

The injectable buttock procedure

11 November 2020 |
Gluteal contouring has become an extremely popular procedure led by celebrity images and patient requests.

How I Do It - Lip augmentation: lip tenting technique

5 August 2020 | | PMFA - Aesthetic Medicine
Lips are one of the main features that can make a face attractive; non-surgical augmentation using injectable fillers has been in demand for several decades and is becoming more popular every year. On the other hand, ill-shaped or over filled...

How I Do It - Lip augmentation with hyaluronic acid

5 August 2020 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
Marta Duarte takes us through her technique for lip augmentation, from patient selection to aftercare. Lips are considered extremely important for maintaining the overall facial aesthetics. It is no surprise that today, lip augmentation procedures have become the most sought-after...