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Aesthetic Clinic Marketing in the Digital Age, 2nd Edition

I opened the first page and realised this book was written for the American audience, where their rules for advertising are slightly different and their aesthetics industry is more tightly governed. However, upon further reading, the author cleverly states the...

ACRE officially appointed distribution partner for Merz Aesthetics brands

Future-focused medical aesthetics distributor ACRE has been officially appointed as a UK and Ireland distribution partner for Merz Aesthetics, further strengthening their long-standing commitment to providing high-quality aesthetic solutions. Through this partnership, ACRE will distribute the renowned Belotero®, Radiesse® and...

Psychological outcomes following ultrasound-assisted gynaecomastia reduction in adult men

Gynaecomastia is a common condition that is said to affect 30-65% of men worldwide. Regardless of the severity of the condition, many men that are affected by their gynaecomastia, suffer considerable social embarrassment. The incidence appears to be increasing as...

COVID-19: a threat or a warning?

Soon the public health implications of COVID-19 will be clearer. In Hong Kong, life has changed so much these past six months. The riots, the protests, the arson, the anarchy. And now nature shows what she can do.

How I Do It - Anti-ageing focus: Effectively treating vascular and pigmented lesions with no associated downtime

More patients are demanding treatments that require little to no downtime and that have very little noticeable side-effects. It is understandable why patient seek this from a non-surgical aesthetic treatment; however, it can be particularly challenging when looking to treat...

Reconstruction of complex wounds in the trunk and pelvis (part 1)

This is the first part of a two-part article looking at the challenges of reconstruction of complex defects in the torso. The articles are based on a presentation given at the World Union of Wound Healing Societies held in Yokohama...

Making the most of the temporalis fascia graft in open rhinoplasty: an innovative technique with outcomes of 2000 cases over a 15-year period

The authors present a technique that increases the surface area of a temporalis fascia graft when used to provide smooth, dorsal coverage in cases of open tip rhinoplasty. Numerous graft materials have been developed for use in rhinoplasty procedures in...

Breast augmentation from a patient perspective

When I was 17 and saw Pamela Anderson on Baywatch I knew I wanted to have breast implants. A plastic surgeon had an office nearby so I went to find out more. The woman who spoke with me was lovely,...

The AMWC 2024 awards

Recognising innovation and excellence in Aesthetic and Anti-Ageing Medicine, this prestigious competition rewards the best physicians and companies in the global medical aesthetic market.The winners were announced yesterday at the AMWC Congress in Monaco. The PMFA Journal team would like...

ASLMS 2024

The American Society for Laser Medicine and Surgery (ASLMS) Annual Conference is a premier international meeting in medical laser and energy-based applications. Each year, attendees convene to exchange research, education, and ideas that promote high standards of clinical care. In...

ASLMS 2025 Annual Conference

The ASLMS Annual Conference is the premier international meeting in the field of medical laser and energy-based applications. Every year, attendees gather to learn, share, investigate, and create ideas that change the world of patient care. Over three days, workshops,...

­Plastic Surgery Volume 1: Principles

This volume thoroughly covers the basic principles of plastic surgery beginning with an overview of key developments as well as the innovative personalities and their contribution to the detailed history of this specialty. Whilst the next few chapters are principally...