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Aesthetic Clinic Marketing in the Digital Age

Wendy Lewis is considered to be the queen of social media within the international aesthetic medicine community and this book confirms her position. It provides a comprehensive overview of all the different online platforms. The content is clearly laid out...

From clinician to creator: taking your brand to the next level through experience-based marketing

Woman with Plastic Surgery “addiction” on how it nearly destroyed her marriage (and her face) Huffington Post, 4 November 2015 Cosmetic Crisis Waiting to Happen BBC News, 23 April 2012 I was blinded by fillers: One woman’s horrifying story of...

How to establish a successful practice in aesthetic medicine

It is no secret that today’s aesthetic patients tend to seek non-invasive, non-surgical solutions as opposed to invasive treatments. According to the latest statistics published by the American Society of Aesthetic Plastic Surgery (www.surgery.org), there were over 11 million surgical...

How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine

I recently came across an advert in the October / November 2013 issue of PMFA News in which showcased several publications by CRC Press. How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals...

Business administration for aesthetic practitioners – why be managed when you can manage?

Do you know what the difference is between a profit and loss account or a balance sheet? Have you wondered how you will market your practice? What can you do to drive your team to success? These are just some...

FACE Conference and Exhibition 2019

FACE Conference and Exhibition will be hosted at the QEII Centre, London to lead the largest scientific conference in the UK. Save the date – 7 and 8 June 2019! This 17th edition offers a unique opportunity to connect, engage,...

Controlled trauma technique when injecting HA dermal fillers

The author presents an interesting discussion regarding the potential for enhanced neocollagenesis through a patented ArqueDerma® dermal filler technique. A thorough overview is conveyed of the dermal collagen matrix, including the characteristics of type I and type III collagen. The...

The day to day running of an aesthetics clinic

With the booming aesthetics industry expected to continue growing at the rate of 10% per year, the move into setting up and running your own aesthetics clinic may seem increasingly tempting. PMFA News’ very own Victoria Smith takes you through...

MD/PhDs or MD/MBAs: which do we need more to innovate in plastic surgery?

I would like to thank Arlen Meyers and Victor Castro for submitting this article. One of the problems that I have seen in my professional lifetime is the failure of entrepreneurs to grasp that there is no infinite health care...

Non-surgical rhinoplasty: key indications and considerations for nasal augmentation

The author discusses a personal perspective, and preferred treatment techniques of non-surgical rhinoplasty, using dermal fillers and botulinum toxin. Onabotulinum toxin A and incobotulinum A are discussed for off-label use in this advanced indication, and the author suggests using calcium...