Croma Pharma announce Vikki Baker as European Marketing & Strategy Lead, expanding her role across the regions.
Croma-Pharma®, a global player in the field of minimally invasive aesthetic medicine, is proud to announce the appointment of Vikki Baker as European Marketing & Strategy Lead, in addition to her current role as Head of Marketing, UK HUB. This strategic move strengthens Croma’s commitment to aligning regional marketing efforts with its global vision. Vikki will take on this expanded position with immediate effect, joining the Global Marketing & Communications department, while continuing her leadership of the UK HUB, which covers the UK, Ireland, the Netherlands, and the Nordics.
A dual role driving strategic synergy across Europe
In her newly expanded remit, Vikki will be responsible for supporting the strategic growth and marketing alignment of Croma’s European affiliates and markets. Her work will focus on enhancing cross-functional collaboration, elevating the company’s marketing presence across borders, and ensuring cohesive, insight-driven campaigns across all touchpoints.
An established leader with proven impact
Vikki has been instrumental in the development and growth of Croma’s UK HUB marketing function. Since joining the company, she has built a high-performing team, launched major campaigns, and helped drive commercial success across several key markets. Her leadership of the UK, Ireland, Netherlands, and Nordics has established a strong foundation for regional cohesion and innovative marketing execution. Now, in this elevated role, Vikki brings her deep market understanding, strategic mindset, and creative vision to the wider European stage.
“I’m incredibly excited to be stepping into this new role as European Marketing & Strategy Lead, while continuing my work with the fantastic and ever-growing UK HUB team. This is a great opportunity to help drive stronger alignment between local affiliate execution and our global brand vision. I’m looking forward to working more closely with the talented teams across our European markets, sharing best practices, and delivering truly impactful, integrated campaigns that resonate with both practitioners and patients.” – Vikki Baker
FURTHER INFORMATION
Croma Pharma
E: info.uk@cromapharma.com
