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Aesthetic Clinic Marketing in the Digital Age, 2nd Edition book cover image.

Aesthetic Clinic Marketing in the Digital Age, 2nd Edition

2 June 2025 | | PMFA - Aesthetic Medicine
I opened the first page and realised this book was written for the American audience, where their rules for advertising are slightly different and their aesthetics industry is more tightly governed. However, upon further reading, the author cleverly states the...

A review of reconstruction of the burned ear

5 June 2017 | | PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery
The exposed location of the ear, combined with its thin skin and subcutaneous tissue makes it prone to full thickness burn injuries. As a result, deformity and disfigurement of the ear is a common sequelae of burns. This is a...

Internal factors contributing to optimal skin health and rejuvenation

9 February 2016 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
The author explores some common internal factors that affect skin health, such as; nutrition, hormonal balance, gut health and emotional wellbeing. The author’s treatment philosophy aims to address internal factors relating to skin health by reducing, preventing and eliminating oxidative...

Age-specific models for predicting burns mortality

1 December 2014 | | PMFA - General Plastic Surgery
The authors of this paper attempt to add to the numerous burn mortality prediction models which have been described in many papers from many countries, by analysing data from the American Burn Association National Burn Repository. As such they have...

Open Ultrasonic Rhinoplasty

4 December 2023
According to Dr Gerbault, “Piezoelectric surgery is a real disruptive technology in rhinoplasty, it allows a paradigm shift in the way of reshaping bones in rhinoplasty. Stable bones can be positioned with an unparalleled accuracy under direct...

V-Series

2 July 2024 | Research & Development
The most adaptable platform on the market is the V-SERIES line of devices. This cutting-edge Multi-Technology platform, created to address a variety of skin issues in daily practice, combines...

The Scottish Aesthetic Conference 2025

22 March 2025
This exciting conference, now in its third year, is the ‘must attend’ event for all medical aesthetic professionals and those thinking about getting started in this area. The conference will feature a fantastic line up of keynote speakers with clinical...

5th Regenerative Aesthetic Surgery Symposium

25 September 2025 -26 September 2025
Global leaders to gather in London for 5th Regenerative Aesthetic Surgery Symposium this September The 5th Regenerative Aesthetic Surgery Symposium is set to take place on 25-26 September 2025 in London, in association with the Clinical Cosmetic Regenerative (CCR) Congress....

Ultrasound-guided gluteal augmentation with hyaluronic acid (Variofill®)

3 October 2025 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - Imaging, PMFA - General Plastic Surgery
Buttock augmentation has gained increasing popularity, driven by the demand for improved body contour and projection. Traditional surgical methods, such as autologous fat grafting or implants, can provide substantial volume but are associated with significant risks, including fat embolism, infection,...

Oral supplementation for skin health and rejuvenation

1 December 2017 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
Lauren Jamieson explores the increasing evidence behind the role of supplements in skin health – an exciting development in the world of aesthetic medicine. The fact that lifestyle factors – and diet most especially – have a profound influence on...

A message from the editors of The PMFA Journal

24 March 2020 |
Over the last few weeks we have all been learning new vocabulary: “self-isolation, social distancing, flattening the curve” are some that we will all have to come to terms with and as a society everyone will have to actively take...

COVID-19 unlock and aesthetic medicine: response from BCAM

19 May 2020
The SARS-COV2 virus and the associated COVID-19 disease have caused immense social, financial and personal strain. But now we are taking the first tentative steps to exit the phase 1 lockdown.