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Cutting it fine online: social media and reputation management on the web

1 August 2014 | | PMFA - Aesthetic Medicine
Social media is an amazing tool which, in its finest form, can be utilised to heighten your profile, increase brand awareness, promote your services, and fruitfully interact with colleagues, patients and the public. It is important, however, to remember that...

A ventral solution to a perineal problem: a case report

15 December 2022 | | PMFA - General Plastic Surgery
The repair of postoperative perineal hernias is extremely challenging. Two male patients with problematic secondary perineal hernias following abdominoperineal resection of rectal adenocarcinoma have been successfully treated using the Ventralex™ composite, self-expanding ventral patch, normally used for umbilical and epigastric...

Optimal placement of brachioplastic scars

1 April 2014 | | PMFA - General Plastic Surgery
The authors present the findings of a survey evaluating four different types of brachioplasty scars. Scars examined were either medial, placed in the bicipital groove (both straight and sinusoidal) or posterior, placed in the brachial sulcus (both straight and sinusoidal)....

Encouraging results on treating thinning hair with PRP

1 April 2015 | | PMFA - Aesthetic Medicine
Over the last few years platelet rich plasma (PRP) has made a big splash in the aesthetics world causing much excitement. It has been used for skin rejuvenation, softening lines and wrinkles, as part of an anti-ageing process. With the...

The use of electrolysis in acne treatment – sebaceous gland ablation

1 April 2016 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
Sebaceous gland ablation (SGA) offers a long-term solution to persistent acne. This is an exciting new treatment which is bringing hope to acne sufferers everywhere. What is acne? Acne is an unsightly skin condition which causes thickening and inflammation of...

OPINION - From ethics to commerce: challenges faced by cosmetic practice for 2025 and beyond

14 February 2025 | | PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery, PMFA - Aesthetic Medicine, PMFA - Breast Surgery
Cosmetic medicine and surgery have seen remarkable and ongoing increases in popularity, reflecting advancements in medical technology and evolving societal norms based on, for example, social media, cultural expectations, and globalisation of beauty standards. Unlike with other medical specialties, these...

How I Do It - Skin peeling

1 August 2015 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
For thousands of years chemical peels have been used for ameliorating the signs of photoageing, reducing scarring and skin lightening. The term ‘chemical peel’ is both loose and frightening to consumers. Some patients only think of the images they see...

Perceptions and Deceptions: a personal blog by the editor 3 August 2016

3 August 2016 |
Whistle blowing. What is it? Fascinating discussion with Chris Day, the Junior Doctor in the UK who is challenging the execution of the law in this sensitive area of employment contracts (http://54000doctors.org). More of that later, but just to note,...

How I Do It - Postoperative care following aesthetic breast surgery – augmentation, reduction / mastopexy and augmentation mastopexy

1 August 2019 | | PMFA - Breast Surgery, PMFA - General Plastic Surgery
The first aspect of postoperative care is to prevent or pre-empt potential problems; two main concerns are bleeding and infection. Towards the end of the procedure, I always undertake an antiseptic or saline washout before closing and check the blood...

How I Do It - Thin lips – remodelling with hyaluronic acid

5 June 2020 | | PMFA - Aesthetic Medicine
Volumetric changes in treating thin lips remain a challenge for all aesthetic medical practitioners. Obtaining an optimum result requires a good knowledge of facial anatomy, an excellent injection technique and adequate and careful patient selection. With inappropriate patient choice, even...

How I Do It - Full body contouring

1 June 2023 | | PMFA - Aesthetic Medicine
Sculpt&Shape® is an innovative RotateRF technology device for full body contouring and facial rejuvenation. It has different tips and modes combined with real-time temperature control and Safe Touch technology. This article will focus on how we use the device for...

In conversation with Dr Benoit Hendrickx

12 March 2025 | PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery, PMFA - Aesthetic Medicine
The PMFA Journal team were delighted to chat with Dr Benoit Hendrickx about his career in plastic surgery and this year’s Corsica Medical Summit. Can you tell us a little bit about what led you into the field of plastic...