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Aesthetic Clinic Marketing in the Digital Age
Wendy Lewis is considered to be the queen of social media within the international aesthetic medicine community and this book confirms her position. It provides a comprehensive overview of all the different online platforms. The content is clearly laid out...
Money saving using CAD-CAM in mandibular reconstruction
Computer aided design and computer aided manufacturing (CAD-CAM) are an exciting dimension in the functional and accurate reconstruction of the oral cavity. The fibula is commonly used for mandibular reconstruction as a free flap. This straight bone needs to be...Plastic surgery founding father Ivo Pitanguy on life, learning and legends – remembering a giant
World renowned Plastic Surgeon Ivo Pitanguy passed away on 6 August 2016 at the age of 93 just a day after carrying the Olympic torch for the Rio Games. Read on to learn about the life of this giant of...
PRP and Microneedling in Aesthetic Medicine
Platelet rich plasma (PRP) makes sense scientifically. Platelets are a bit like biological robots. They do not have a cell nucleus, but they do have a program which directs them to surveil blood vessel walls and, in particular, to respond...
Textbook of Plastic, Reconstructive and Aesthetic Surgery (Volume 1-3)
This is a multi-author comprehensive plastic surgery textbook that comes in three volumes with 175 chapters. Most authors are based in South Asia and take the reader through a journey of patients in the developing world, their priorities and challenges....Mercy Mission: all aboard with Mercy Ships off the coast of West Africa
Countries along the coast of West Africa are amongst the poorest in the world. Extreme levels of poverty often lead to poor outcomes or fatalities in many medical conditions that would be eminently treatable, with good outcomes in more developed...Plastic surgery and safety issues: a patient perspective
Patient safety in the unregulated world of cosmetic plastic surgery is now an extremely serious global issue. The media is always ready to sensationalise disasters but what can be done to prevent them? One key issue is the concept of...Introducing ReSurge Africa
I have just stepped down from the chairmanship of the charity ReSurge Africa. First of all a bit of background... This charity was founded in 1992 by JC Mustarde, a well known ophthalmic plastic surgeon, working at Canniesburn Plastic Surgery...Medical Cosmetic Awards 2015
The PMFA News team were delighted to receive an invitation to the Medical Cosmetic Awards in Glasgow as this was the first ever event of its kind to be held in Scotland. Despite this being Scotland’s first awards, there was...
Malar mounds and festoons
Periorbital rejuvenation and blepharoplasty, in particular, are very common procedures nowadays in aesthetic practice. More than 153,000 blepharoplasty procedures were peformed in the USA during 2012. Blepharoplasty can sometimes be a very challenging surgery, especially if the patient presents with...
