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Cutting it fine online: social media and reputation management on the web

1 August 2014 | | PMFA - Aesthetic Medicine
Social media is an amazing tool which, in its finest form, can be utilised to heighten your profile, increase brand awareness, promote your services, and fruitfully interact with colleagues, patients and the public. It is important, however, to remember that...

The World Association of Plastic Surgeons of Chinese Descent

7 August 2014 |
With the 4th World Association of Plastic Surgeons of Chinese Descent (WAPSCD) coming up in November I thought I would share my experiences with you. I attended the second world congress in Taiwan for plastic surgeons of chinese descent which...

Perceptions and deceptions: a personal blog by the editor 5 September 2016

5 September 2016 |
The junior doctors are without doubt the very backbone of the NHS. They span from the newly graduated medical students to the most senior postgraduate trainees who are about to embark on a definitive post as a hospital consultant or...

Perceptions and Deceptions: a personal blog by the editor 20 December 2016

20 December 2016 |
A Death in Hong Kong: an evolving essay and insight into medicine and the law in contemporary Hong Kong (part seven) How does anyone decide when to walk away and when to stand and fight? Personal safety? Principles? The cost,...

Editor’s reaction to acid attacks in London

14 July 2017 |
As I travelled to work to day I heard on the radio that there had been five separate “acid attacks” in London last night. It appears that these were all perpetrated by the same assailants and the motivation for the...

Letter from Hong Kong (1 October 2020)

1 October 2020 |
Today is National Day in Hong Kong. A celebration of the founding of the People’s Republic of China on 1 October 1949.

Letter from Hong Kong (17 December 2020)

17 December 2020 |
This will be the last ‘Letter from Hong Kong’. I began back in April with a simple message, wear masks.

Gross Negligence Manslaughter in Healthcare: The medico-legal dilemma (part 18) - The judge fails at maths

14 March 2022 |
I was troubled by the Judge's response and wondered what a mathematician would have thought of it. So, the following emails ensued:

Looking unusual: what it’s like and how skin camouflage can help

1 October 2014 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
Appearance matters, nowadays more than ever. We live in a global culture where a smooth, blemish-free and consistent complexion, symmetrical features and perfect teeth are highly prized and believed to be the passport to happiness and success. If you are...

How I Do It - Facial rejuvenation – treating sun‑damaged skin

1 April 2019 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
It is reasonably easy for the medical professional to underestimate the impact of appearance on a patient’s quality of life. Sun-tanned skin is viewed as healthy and desirable, and overseas vacations offer almost guaranteed sunny days. Paradoxically, prematurely aged skin...

OPINION - From ethics to commerce: challenges faced by cosmetic practice for 2025 and beyond

14 February 2025 | | PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery, PMFA - Aesthetic Medicine, PMFA - Breast Surgery
Cosmetic medicine and surgery have seen remarkable and ongoing increases in popularity, reflecting advancements in medical technology and evolving societal norms based on, for example, social media, cultural expectations, and globalisation of beauty standards. Unlike with other medical specialties, these...

In conversation with Mr Marc Pacifico (2021)

15 December 2021 | PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery
We were delighted to chat to Mr Marc Pacifico, BAAPS Council Member, about the future of plastic surgery training and the new Aesthetic Mentorship Scheme. BAAPS have recently introduced the Aesthetic Mentorship Scheme; can you tell us a bit about...