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Aesthetic Clinic Marketing in the Digital Age

1 October 2018 | | PMFA - Aesthetic Medicine, PMFA - Breast Surgery, PMFA - Facial Plastic Surgery, PMFA - General Plastic Surgery
Wendy Lewis is considered to be the queen of social media within the international aesthetic medicine community and this book confirms her position. It provides a comprehensive overview of all the different online platforms. The content is clearly laid out...
Botulinum Toxin in Aesthetic Medicine book cover image.

Botulinum Toxin in Aesthetic Medicine: Injection Protocols and Complication Management

11 December 2024 | | PMFA - Aesthetic Medicine, PMFA - Dermatology
A brilliantly succinct hardback discussing various approaches to botulinum toxin treatments for the face and the body. There are six chapters each outlining a specific category from general background and pharmacokinetics to upper and lower face, as well as non-facial...

Is sclerotherapy useful for cherry angiomas?

8 October 2014 | | PMFA - Dermatology, PMFA - General Plastic Surgery
Cherry angiomas are common, often proving to be an irritation for patients as they tend to be deemed cosmetically unattractive, particularly if large numbers start to develop. This is a common condition I see at my clinic so I am...

Breast augmentation from a patient perspective

21 June 2022 | | PMFA - Breast Surgery, PMFA - General Plastic Surgery
When I was 17 and saw Pamela Anderson on Baywatch I knew I wanted to have breast implants. A plastic surgeon had an office nearby so I went to find out more. The woman who spoke with me was lovely,...

Building trust and the psychology of relationships

1 December 2022 | | PMFA - Aesthetic Medicine, PMFA - Dermatology, PMFA - General Plastic Surgery
Award-winning business coach and author, Alan S Adams, shares his key insights into how to build and maintain trust, boost effective working relationships, and enhance business growth. “People buy from people they know, like and trust” – Bob Burg In...

How I Do It - 3D imaging in anti-ageing consultations

6 August 2025 | | PMFA - Aesthetic Medicine, PMFA - Dentistry
As aesthetic practitioners, one of the most powerful tools we can employ for effective anti-ageing consultations is clear visual communication. So, I’ve trialled countless technologies to find a device that brings the nuances of a patient’s face to life. Aura’s...

In conversation with Monika Kavková

4 September 2025 | PMFA - Aesthetic Medicine, PMFA - Dermatology
Dr Monika Kavková. The PMFA team were delighted to chat to Dr Monika Kavková about her career in the aesthetic field and involvement in the Aesthetic Dialogue International Symposium. What led you to choose a career in aesthetic, anti-ageing and...

Facing suffocation: young woman saved from critical neck growth that could have caused death

8 September 2025 | charity, Volunteering, surgical, Mercy Ships, Africa
A young woman whose sore throat became a life-threatening growth in her neck, leaving her struggling to breathe and facing suffocation, has had it removed for free by surgical volunteers from international charity Mercy Ships. “When we first met her,...

Cutting it fine online: social media and reputation management on the web

1 August 2014 | | PMFA - Aesthetic Medicine
Social media is an amazing tool which, in its finest form, can be utilised to heighten your profile, increase brand awareness, promote your services, and fruitfully interact with colleagues, patients and the public. It is important, however, to remember that...

Focus: Opinions on regulation

1 June 2019 | | PMFA - Aesthetic Medicine
Dalvi Humzah Regulation in the aesthetics industry In this issue we have invited commentaries on regulation within aesthetics, in particular the voluntary register set up by the Joint Council for Cosmetic Practitioners (JCCP). Many medical practitioners are concerned regarding the...

Global surgical crisis and Mercy Ships

3 April 2025 | | PMFA - General Plastic Surgery, PMFA - Maxillofacial Surgery
History of Mercy Ships Mercy Ships began with Don and Deyon Stephens’ dream and an inspirational meeting with Mother Teresa. In 1978, their desire to create hospital ships that could deliver safe, free surgery to those around the world without...

Living confidently with a distinctive face or body

1 April 2015 | | PMFA - General Plastic Surgery
The visual impact of having a face which has scars from an accident or burns like mine or a birthmark, a cleft lip and palate, a Bell’s palsy or a skin condition is arguably not taken seriously enough by clinical...