Latest Contribution


Cutting it fine online: social media and reputation management on the web

Social media is an amazing tool which, in its finest form, can be utilised to heighten your profile, increase brand awareness, promote your services, and fruitfully interact with colleagues, patients and the public. It is important, however, to remember that...


How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine

I recently came across an advert in the October / November 2013 issue of PMFA News in which showcased several publications by CRC Press. How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals...